How to write a good sentence – length and rhythm
By Clare Gurton (clare.gurton@rxcomms.com) A sentence should not only make sense but should also be capable of standing alone as a complete unit; a good sentence will also have shape…
The power of emotional intelligence
By Clare Gurton (clare.gurton@rxcomms.com) When the Harvard Business Review published an article on emotional intelligence several years ago, it attracted a higher percentage of readers than any other article published…
Why not take a ‘sensory break?’
By Clare Gurton (clare.gurton@rxcomms.com) During a coffee-break at a recent medical conference, I went outside and almost immediately became aware of the familiar sounds of swifts high above. As I…
Giving and taking feedback
By Clare Gurton (clare.gurton@rxcomms.com) Somewhere inside all of us is the desire to be ‘good’ and to be liked. And, as a result, we may find we shy away from…
Bridging cultural gaps
By Clare Gurton (clare.gurton@rxcomms.com) There is an increasing need for all of us to develop strategies for dealing with different cultures as business becomes more international and cross communication among…
Industry commentary – Predictors of productivity
By Clare Gurton (cgurton@rxcomms.com) There is increasing pressure to describe the benefits of new treatments in terms of increased productivity in the work-place, and many clinical studies are now attempting…
Risk/benefit decisions – who should be involved, and are there valid measurement methods?
By Clare Gurton (cgurton@rxcomms.com) Here we summarise a recent article from ISPOR Connections 2006; December 15: 3–5 Patients are generally not included in decision-making yet they are the group to…
Industry commentary – Compulsory licences in Thailand override international patents
Merck has slashed the price of anti-HIV drug Efavirenz in Thailand, two months after Thailand announced a compulsory licence to manufacture a generic version.
Maintaining good relationships with your chosen agency
Once you’ve selected an agency be sure that you are clear about the roles and responsibilities of each person and that you develop a clear action plan for the projects.
Choosing a specific agency
Once you have made a shortlist of no more than five agencies, ask each of them to present themselves and/or ‘pitch’ for a particular project. This is your chance to pick the right agency for the job, based on what you see and what you hear.