How to write a good sentence – length and rhythm
By Clare Gurton (clare.gurton@rxcomms.com) A sentence should not only make sense but should also be capable of standing alone as a complete unit; a good sentence will also have shape…
By Clare Gurton (clare.gurton@rxcomms.com) A sentence should not only make sense but should also be capable of standing alone as a complete unit; a good sentence will also have shape…
By Clare Gurton (clare.gurton@rxcomms.com) When the Harvard Business Review published an article on emotional intelligence several years ago, it attracted a higher percentage of readers than any other article published…
By Clare Gurton (clare.gurton@rxcomms.com) During a coffee-break at a recent medical conference, I went outside and almost immediately became aware of the familiar sounds of swifts high above. As I…
By Clare Gurton (clare.gurton@rxcomms.com) Somewhere inside all of us is the desire to be ‘good’ and to be liked. And, as a result, we may find we shy away from…
By Clare Gurton (clare.gurton@rxcomms.com) There is an increasing need for all of us to develop strategies for dealing with different cultures as business becomes more international and cross communication among…
By Clare Gurton (cgurton@rxcomms.com) There is increasing pressure to describe the benefits of new treatments in terms of increased productivity in the work-place, and many clinical studies are now attempting…
By Clare Gurton (cgurton@rxcomms.com) Here we summarise a recent article from ISPOR Connections 2006; December 15: 3–5 Patients are generally not included in decision-making yet they are the group to…
Merck has slashed the price of anti-HIV drug Efavirenz in Thailand, two months after Thailand announced a compulsory licence to manufacture a generic version.
Once you’ve selected an agency be sure that you are clear about the roles and responsibilities of each person and that you develop a clear action plan for the projects.
Once you have made a shortlist of no more than five agencies, ask each of them to present themselves and/or ‘pitch’ for a particular project. This is your chance to pick the right agency for the job, based on what you see and what you hear.