Fare Thee Well 2022!
Fare Thee Well 2022! This being the last blog of the year, we thought it worthwhile to look back at some of the major events impacting medical communications and market…
CEO, Rx Communications
New solutions for our staff and clients during the Coronavirus pandemic
Coronavirus is a great topic of conversation in the media, but this is one of the best sources of information I have found, and its message is chilling. As a…
The Queens’ Secret Annamese Fertility Herb Resolves an Unmet Medical Need – on track for FDA Botanical Drug Approval
This particular presentation was one of the last of the whole conference; an unenviable place to be as most delegates have left/are leaving. However, this session was unusually well attended…
Identifying High-Value Patient Engagement Opportunities
Jaye Bea Smalley from Celgene and Linda Brennan from Cystic Fibrosis Foundation ran a workshop at the DIA (International Meeting for the Drug Information Association) on this topic using the…
Social Media – its ever-increasing importance to clinical research
In the past, no-one would have considered social media as an essential part of patient engagement, let alone patient recruitment. However, Neil Weisman from Continuum Clinical explained during a session…
Empowering patients to take control of their health data: A DIAmond session at DIA San Diego 2019
We were in sunny San Diego (not) at the 55th annual DIA meeting. The catchphrase this year is “connect and ascend” and there is a great emphasis on getting…
Rare Diseases – A Growing Focus for Healthcare Product Developers
At a recent Summit in Miami, the emphasis for pharma, biotech and devices companies was overcoming the challenges of rare diseases.
ISPOR Baltimore – Great Information but Medical Writing Training Needed…
ISPOR meetings are a great place for meeting old friends, making new acquaintances and finding out about the latest research in health economics and outcomes.
The annual ISPOR meeting held at Baltimore in May 2018 was no exception; however, from a medical communications agency’s perspective, there was one general observation – the standard of medical writing and presentation was appalling.
Writing styles in HEOR communications – Introducing The Zoo
Taking a flippant (and heavily biased) approach, bad writing can be categorised by the (suspected) attitude or underlying motivation of the protagonist, who in this case is convinced that their writing rivals that of Shakespeare for poetry with a dash of JK Rowling for universal appeal. However, there are a number of different reasons for the type of writing they produce.
Writing Styles – Let’s hear it for…..the Tuatara
Those of you know me well (including those who wish they didn’t) will know that my heart and roots belong in New Zealand. Fortified by a large quantity of excellent…