In this series we take another light-hearted look at writing styles that could be improved, particularly when communicating health economics research. If you recall, we started our little zoo of bad writing styles late last year with the Peacock. Here is another fairly common creature in health economics: Introducing……. the Termite
It is assumed that people make, or should make, rational choices based on self-interest. For conventional health economic evaluations, self-interest is approximated by individual preferences, such as maximum willingness-to-pay (WTP)…
Recently, our company Rx communications Ltd has been involved in proposals for a number of literature review projects – one where an original review and analysis required updating before publication, and others that were designed to find answers to fairly obscure or unusual questions. We find, with the start of the year, many of our clients looking for vendors for these types of projects, and so we thought it might be useful to share our experiences.
The primary reason for performing health economics and outcomes research (HEOR) is to inform decisions – whether those decisions are about more research, or the use or value of a product or service. The key concept is that of INFORMING. If you are not communicating the results of your research adequately, it doesn’t matter how good it is – it won’t be fulfilling its primary function.
In this article we continue our discussion of the best way to conduct literature searches, review and analysis.
Welcome to the third in our series on Literature Search and Analysis. In the first two articles we covered the search process – how to decide the best approach to your question, and then how to retrieve your data effectively and ethically. In this article we address the actual data extraction; how to get a good worksheet that best supports evaluation and analysis.
Should quotations be used in medical marketing materials? Quotations in Medical devices marketing materials can be highly effective, because to my mind they can have several functions.
We attended the 8th Annual ISMPP Meeting in April 2012 in Baltimore and asked attendees and speakers what can health economics and outcomes researchers gain from leveraging the expertise within the medical publications arena to better communicate the value of their research?
Information is an important part of the patient journey and central to the overall quality of each patient’s experience with your drug, treatment or product. To help you get…
As part of FREE Patient Education Material offer we have written this post to showcase some of the best examples of patient education websites on the web to help you…
