Taking a flippant (and heavily biased) approach, bad writing can be categorised by the (suspected) attitude or underlying motivation of the protagonist, who in this case is convinced that their writing rivals that of Shakespeare for poetry with a dash of JK Rowling for universal appeal. However, there are a number of different reasons for the type of writing they produce.
In this series we take another light-hearted look at writing styles that could be improved, particularly when communicating health economics research. If you recall, we started our little zoo of bad writing styles late last year with the Peacock. Here is another fairly common creature in health economics: Introducing……. the Termite
The primary reason for performing health economics and outcomes research (HEOR) is to inform decisions – whether those decisions are about more research, or the use or value of a product or service. The key concept is that of INFORMING. If you are not communicating the results of your research adequately, it doesn’t matter how good it is – it won’t be fulfilling its primary function.
In this article we continue our discussion of the best way to conduct literature searches, review and analysis.
Welcome to the third in our series on Literature Search and Analysis. In the first two articles we covered the search process – how to decide the best approach to your question, and then how to retrieve your data effectively and ethically. In this article we address the actual data extraction; how to get a good worksheet that best supports evaluation and analysis.
Should quotations be used in medical marketing materials? Quotations in Medical devices marketing materials can be highly effective, because to my mind they can have several functions.
The power of a graph lies in its ability to convey a variety of complex relationships in a way that is difficult to describe in words, but is easily comprehended from a picture.
As part of FREE Patient Education Material offer we have written this post to showcase some of the best examples of patient education websites on the web to help you…
The statistics are staggering. According to one study, the average office worker is interrupted every 11 minutes and takes 25 minutes to return to the original task. Another estimate is…
The future of medical publishing might be e-publishing. Will there be a role for print journals?
