Rare Diseases – A Growing Focus for Healthcare Product Developers
At a recent Summit in Miami, the emphasis for pharma, biotech and devices companies was overcoming the challenges of rare diseases.
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ISPOR Baltimore – Great Information but Medical Writing Training Needed…
ISPOR meetings are a great place for meeting old friends, making new acquaintances and finding out about the latest research in health economics and outcomes.
The annual ISPOR meeting held at Baltimore in May 2018 was no exception; however, from a medical communications agency’s perspective, there was one general observation – the standard of medical writing and presentation was appalling.
Do Outcome Measures in Pain Trials Hamper Drug Development?
Chronic pain and other pain disorders are notoriously hard to treat, with approximately 40% of patients reporting insufficient relief from their medication. There is a huge unmet need for safe and effective drugs, referred to as analgesics, designed to treat pain as their primary function.
Rx Communications at the 52nd EASD Annual Meeting
The annual European Association for the Study of Diabetes conference took place on the 12th–16th September 2016 at the ICM Messe Congress Centre in Munich, Germany. Munich is the largest city in German Bavaria and delegates attending the meeting also had the opportunity to enjoy the city’s culture, architecture and beautiful parks, as well as the local hospitality.
The New Cancer Drugs Fund Appraisal Process
Since its launch 5 years ago, the Cancer Drugs Fund (CDF) is estimated to have helped over 95,000 patients gain access to lifesaving drugs and technologies. The CDF began as a temporary collaboration, between NICE and NHS England, that was extended in 2014 and due to end March 2016.
A Newcomer’s Viewpoint of the Diabetes UK Conference
The Diabetes UK Professional Conference (DUK) is a major event, highly anticipated by its delegates. It has been running for over 20 years and for 2017 (April) it will take place in the Manchester Central Convention Complex.
Individualising targets in diabetes: NICE or not NICE?
At the Diabetes UK Conference held in Glasgow, March 2016, leading clinicians and a patient with diabetes debated topics related to the updated (2015) NICE guidance for adults with diabetes.
mHealth: Current Opportunities and Challenges
Services in many aspects of life are becoming virtual; shops, utility bills and even the faithful paperback book have now become digitised, with an increasing number of us adopting these…
Writing styles in HEOR communications – Introducing The Zoo
Taking a flippant (and heavily biased) approach, bad writing can be categorised by the (suspected) attitude or underlying motivation of the protagonist, who in this case is convinced that their writing rivals that of Shakespeare for poetry with a dash of JK Rowling for universal appeal. However, there are a number of different reasons for the type of writing they produce.
Writing Styles in Health Economics Communications – Meet the Termite
In this series we take another light-hearted look at writing styles that could be improved, particularly when communicating health economics research. If you recall, we started our little zoo of bad writing styles late last year with the Peacock. Here is another fairly common creature in health economics: Introducing……. the Termite