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Landline NZ: +64 9 570 5775

Health Outcomes Communicator

Health Outcomes Communicator, familiarly known to us as HOC,
has been around for the last 15 years or so.

What is HOC?

HOC is our outreach and engagement site which connects us with healthcare professionals, industry personnel and academics worldwide.

Why subscribe to HOC?

Our HOC platform shares blogs from experienced medical writers around the world, bringing you tips on good communication, evaluations of current health economics and outcomes research and healthcare evidence. Mixed in with great information you will find a light-hearted approach to current issues, some valuable downloads, as well as references for further reading.

Search HOC

Pros and cons of direct-to-consumer advertising

NewsletterBy Mary Gabb24th March 2008

By Mary Gabb (mary.gabb@rxcomms.com) Obnoxious, annoying, Big Pharma strikes again – these are just some of the sentiments heard when encountering a direct-to-consumer (DTC) advertisement, the myriad commercials on radio…

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W(h)ither the FDA?

Archives, Health EconomicsBy David Woods24th March 2008

By David Woods (david.woods@rxcomms.com) There has been much written lately about the perceived failings of the FDA. The Wall Street Journal claims that “the place is a mess,” and a…

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How to participate in or lead a panel discussion

Archives, Communications, Tips & ToolsBy Mary Gabb24th February 2008

By Mary Gabb (mary.gabb@rxcomms.com) As health economics plays a more prominent role in medical research and public policy, participation in panel discussions – either in front of a live audience…

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How to make sense of health economics

NewsletterBy Ruth Whittington24th February 2008

While economics is the main ingredient in most healthcare decisions today, health economics still has many pharmacologists, clinicians, physicians and marketing personnel left confused and appalled that quality of life…

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Training programmes: Where do future health economists come from?

NewsletterBy Robert Hand24th February 2008

By Robert Hand (robert.hand@rxcomms.com) For those interested in entering or advancing in the field of health economics and outcomes research, and for those looking for newly-minted researchers to employ, it…

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HOC people: Patti Peeples Gustafson, PhD

Archives, Health EconomicsBy David Woods24th February 2008

By David Woods (david.woods@rxcomms.com) Dr. Patti Peeples: what a perfect name for the subject of HOC people! She tells me that the origin of the name is from Peebles, in…

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Develop a healthy scepticism about research even in the ‘best’ scientific journals

Archives, CommunicationsBy David Woods24th February 2008

By David Woods (david.woods@rxcomms.com) The Wall Street Journal published an editorial last month titled “The Lancet’s Political Hit.” It described how that venerable medical journal had published a study exaggerating…

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The importance of the economic value message

Archives, CommunicationsBy Ruth Whittington16th January 2008

The pharmaceutical industry faces the major issue of top selling drugs losing their patent protection, allowing generic products to replace them at much lower prices.

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Dealing with the media – confidently

NewsletterBy Julie Stauffer16th January 2008

By Julie Stauffer (julie.stauffer@rxcomms.com) The media can be a powerful vehicle for raising your profile, getting your message out and gaining credibility, but not everyone feels comfortable confronting a reporter’s…

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Is big pharma becoming big biotech?

Archives, Health Economics, HTA & Market AccessBy Mary Gabb16th January 2008

Recent reports in the Wall Street Journal and The Economist describe an imminent seismic shift in business models for pharmaceutical companies, as current blockbuster drugs are set to go off-patent and a rapidly dwindling pipeline of new drugs are under development or are being reviewed for approval.

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We now have an office in New Zealand! If this timezone works for you, please contact us here:

Rx NZ Landline: +64 9 570 5775
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