HOC is our outreach and engagement site which connects us with healthcare professionals, industry personnel and academics worldwide.
Our HOC platform shares blogs from experienced medical writers around the world, bringing you tips on good communication, evaluations of current health economics and outcomes research and healthcare evidence. Mixed in with great information you will find a light-hearted approach to current issues, some valuable downloads, as well as references for further reading.
By Robert Hand (robert.hand@rxcomms.com) For a variety of reasons, pharmaceutical manufacturers often do not conduct head-to-head studies of their drugs versus the competition. On the other hand, head-to-head studies are…
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By Mary Gabb (mary.gabb@rxcomms.com) The term “adherence” (or sometimes “compliance”) – the extent to which patients take their treatment as prescribed – has been understood to be a nagging clinical…
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By Clare Gurton (clare.gurton@rxcomms.com) When the Harvard Business Review published an article on emotional intelligence several years ago, it attracted a higher percentage of readers than any other article published…
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By Kevin Frick (kevin.frick@rxcomms.com) As we provide and interpret pharmacoeconomic (PE) evaluation results for decision makers in different settings around the world, we should consider the standards being followed. And…
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By David Woods (david.woods@rxcomms.com) US News and World Report calls him a patient safety guru; Modern Healthcare has repeatedly named him among the top 100 most powerful people in American…
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By David Woods (david.woods@rxcomms.com) Weblogs, or Blogs, have been around for about a decade. Generally viewed as quirky or even anarchic, they may now be gaining a new respectability and…
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By Clare Gurton (clare.gurton@rxcomms.com) During a coffee-break at a recent medical conference, I went outside and almost immediately became aware of the familiar sounds of swifts high above. As I…
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By David Woods (david.woods@rxcomms.com) Newly-installed ISPOR president Diana Brixner, RPh, PhD, has put together a challenging agenda for the society during her term of office. The central point of that…
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By David Woods (david.woods@rxcomms.com) The Institute of Medicine, which made headlines some years ago when it estimated that medical mistakes kill as many as 98,000 patients a year, followed up…
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By Ruth Whittington (ruth.whittington@rxcomms.com) Part 4 – Interpreting the results of observational studies In the last of our series on observational studies, this article addresses some of the issues involved…
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