Why not take a ‘sensory break?’
By Clare Gurton (clare.gurton@rxcomms.com) During a coffee-break at a recent medical conference, I went outside and almost immediately became aware of the familiar sounds of swifts high above. As I…
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Our HOC platform shares blogs from experienced medical writers around the world, bringing you tips on good communication, evaluations of current health economics and outcomes research and healthcare evidence. Mixed in with great information you will find a light-hearted approach to current issues, some valuable downloads, as well as references for further reading.
By Clare Gurton (clare.gurton@rxcomms.com) During a coffee-break at a recent medical conference, I went outside and almost immediately became aware of the familiar sounds of swifts high above. As I…
DetailsBy David Woods (david.woods@rxcomms.com) Newly-installed ISPOR president Diana Brixner, RPh, PhD, has put together a challenging agenda for the society during her term of office. The central point of that…
DetailsBy David Woods (david.woods@rxcomms.com) The Institute of Medicine, which made headlines some years ago when it estimated that medical mistakes kill as many as 98,000 patients a year, followed up…
DetailsBy Ruth Whittington (ruth.whittington@rxcomms.com) Part 4 – Interpreting the results of observational studies In the last of our series on observational studies, this article addresses some of the issues involved…
DetailsBy Mary Gabb (mary.gabb@rxcomms.com) Billions of emails are sent each day round the world. What most people don’t realise, however, is that email is like a postcard; it can be…
DetailsBy Clare Gurton (clare.gurton@rxcomms.com) Somewhere inside all of us is the desire to be ‘good’ and to be liked. And, as a result, we may find we shy away from…
DetailsBy Jonathan Coopersmith (jonathan.coopersmith@rxcomms.com) Benjamin Franklin said “An ounce of prevention is worth a pound of cure”. Perhaps the best way to reduce errors in medicine, then, is to prevent…
DetailsBy Clare Gurton (clare.gurton@rxcomms.com) There is an increasing need for all of us to develop strategies for dealing with different cultures as business becomes more international and cross communication among…
DetailsBy Ruth Whittington (ruth.whittington@rxcomms.com) Part 3 – Conducting an observational study Last month, we looked at the differences between observational studies and randomised controlled trials (RCTs). Here, we look at…
DetailsBy David Woods (david.woods@rxcomms.com) Question: “How many people work in the public sector?” Answer: “About half of them.” It’s an old one, to be sure, but it has its echo…
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