Why not take a ‘sensory break?’
By Clare Gurton (clare.gurton@rxcomms.com) During a coffee-break at a recent medical conference, I went outside and almost immediately became aware of the familiar sounds of swifts high above. As I…
Details
HOC people – Diana Brixner
By David Woods (david.woods@rxcomms.com) Newly-installed ISPOR president Diana Brixner, RPh, PhD, has put together a challenging agenda for the society during her term of office. The central point of that…
Details
Simplifying drug labels
By David Woods (david.woods@rxcomms.com) The Institute of Medicine, which made headlines some years ago when it estimated that medical mistakes kill as many as 98,000 patients a year, followed up…
Details
Observational studies: answering real-life questions about healthcare practice
By Ruth Whittington (ruth.whittington@rxcomms.com) Part 4 – Interpreting the results of observational studies In the last of our series on observational studies, this article addresses some of the issues involved…
Details
Big Brother may be reading your emails
By Mary Gabb (mary.gabb@rxcomms.com) Billions of emails are sent each day round the world. What most people don’t realise, however, is that email is like a postcard; it can be…
Details
Giving and taking feedback
By Clare Gurton (clare.gurton@rxcomms.com) Somewhere inside all of us is the desire to be ‘good’ and to be liked. And, as a result, we may find we shy away from…
Details
Prevention information on the Internet
By Jonathan Coopersmith (jonathan.coopersmith@rxcomms.com) Benjamin Franklin said “An ounce of prevention is worth a pound of cure”. Perhaps the best way to reduce errors in medicine, then, is to prevent…
Details
Bridging cultural gaps
By Clare Gurton (clare.gurton@rxcomms.com) There is an increasing need for all of us to develop strategies for dealing with different cultures as business becomes more international and cross communication among…
Details
Observational studies: answering real-life questions about healthcare practice
By Ruth Whittington (ruth.whittington@rxcomms.com) Part 3 – Conducting an observational study Last month, we looked at the differences between observational studies and randomised controlled trials (RCTs). Here, we look at…
Details
Presenteeism and the impact of appropriate pharmaceutical treatment on workplace costs
By David Woods (david.woods@rxcomms.com) Question: “How many people work in the public sector?” Answer: “About half of them.” It’s an old one, to be sure, but it has its echo…
Details