HOC is our outreach and engagement site which connects us with healthcare professionals, industry personnel and academics worldwide.
Our HOC platform shares blogs from experienced medical writers around the world, bringing you tips on good communication, evaluations of current health economics and outcomes research and healthcare evidence. Mixed in with great information you will find a light-hearted approach to current issues, some valuable downloads, as well as references for further reading.
By David Woods Nothing is calculated to agitate health economists more than the perception that what you do is somehow inexact, or “soft”. Yet no matter how precise and rigorous…
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By David Woods, former editor At a recent meeting on healthcare communications, one speaker referred to what he called new innovations. Perhaps his enthusiasm made up for a lack of…
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By Ruth Whittington (ruth.whittington@rxcomms.com) One of the issues most frequently mentioned when we surveyed you was the seemingly unbridgeable gap between how health economists think, and how marketing and sales…
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George Orwell, whose prose was spare and pure, offered six rules for effective writing: * Never use a metaphor, simile, or other figure of speech which you are used to…
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By David Woods, editor Before embarking upon this project we wanted to get a solid grip on the issues that keep you awake at night … and how we can…
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In the current pharmaceutical environment your work is of paramount importance. However, if it’s communicated poorly, and those who need it can’t use it, what value does it really have?…
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