Introduction to Health Economics Concepts


Ideal for healthcare professionals or students who have no background in health economics but who need to understand and/or apply the basic concepts and principles.

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Covering the basic concepts of health economics, this booklet helps the reader understand how they apply in practical clinical healthcare.

Economic evidence has an important role in getting a drug or healthcare product approved by regulatory authorities; but after that point healthcare professionals, payers and patients also make decisions on which drugs or services to purchase.

How do you know if your decision is right? This booklet explains the cost-effectiveness component and how it is derived, in easy-to-understand language.

Some of the topics discussed:

  • Defining costs in evaluations – what do we mean by ‘cost’?
  • What are Benefits?
  • Where does/should the data come from?
  • The importance of perspective
  • Types of Economic Analyses and how to use them

Also includes useful references for further reading.

Ruth Whittington


As founder and CEO of Rx Communications, Ruth is responsible for the strategic direction and focus for Rx. With a MSc Hons. in Biochemistry and Physiology combined with a clinical background, Ruth has specialised in Health Economics and Outcomes Research communications and training.