Why Do Medicines Cost So Much?


We are often amazed at the cost of medicines and, understandably, many of us are concerned about the rising prices of these agents. This booklet is designed to answer some of the common questions surrounding this topic.

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The aim of this booklet is to help the reader understand the myriad forces and processes that precede the availability of a drug for a particular disease and to understand the way in which decisions are made in allocating healthcare resources.

Some of the topics discussed:

  • The drug development process
  • Costs involved in the drug development process
  • Pharmaceutical marketing
  • Putting drug development into context

Also Available from Amazon and EBSCO.

Ruth Whittington


As founder and CEO of Rx Communications, Ruth is responsible for the strategic direction and focus for Rx. With a MSc Hons. in Biochemistry and Physiology combined with a clinical background, Ruth has specialised in Health Economics and Outcomes Research communications and training.