Top vaccination journals in 2023
Top vaccine journals in 2023 Announced as The Big Catch-Up, this year’s World Immunization Week focuses on helping countries to get back on track vaccinating its people to protect them…
making accurate, valuable information accessible
Well, frankly, not much.
Medical education (med ed) agencies are virtually the same as medical communications agencies, and at Rx Communications we call ourselves by either term. Some med ed agencies focus on delivering marketing & training materials that help pharmaceutical and medical devices companies educate patients, subscribers and payers not only about their product but also about disease awareness. Other medical communications agencies may concentrate on developing the scientific platform for key opinion leaders (KOLs), which would include scientific and clinical journal publications as well as congress materials. Yet others may focus on clinical trial documents and regulatory materials. With our range of writer expertise and superb project management, we can manage it all. We deliver quality clinical and pre-clinical study protocols, reports and investigator materials, alongside medical communications and medical education in whatever format our clients want.
Our only criterion is that the project in question has a valid scientific foundation so that whatever we do adds to an evidence base that supports and encourages good healthcare information and decision-making.
EBM or evidence-based medicine is vital for improving healthcare. And so much of it now incorporates the use of big data and outcomes research. The sheer volume of data can make the job of communication a tricky one – data selection is vital but must not bias the evidence. This is where publications planning and communications strategy comes in.
Initially, the focus should be on understanding how, when and why healthcare decisions are made – and of course, who makes them. By healthcare decisions we mean decisions right from the top, e.g. government policy, regulatory authorities, formulary committees etc. right down to the selection of a particular wound covering made by a nurse, a prescription by a subscriber, or an OTC (over the counter) healthcare product decision made by a patient/consumer.
A medical communications agency worth its salt should help find the answers to these questions, take the evidence available, perform the necessary competitor and benchmarking analyses and be able to come up with a publications plan and/or communications strategy that fulfils these criteria for the decisionmakers that are most important to the client.
Of course, to collect ALL the evidence necessary to fulfil every audience/decisionmaker in every country is an impossible task. And hugely expensive. So the next questions become: Who are the most important target audiences, and when, how and what do they need to know/understand to make healthcare decisions?
Sadly, the confidential nature of our work means that our client testimonials are anonymous, but we still think it’s important for you to know what they think of us anyway!
Thanks for all your hard work and the excellently executed workshop. I’m in the middle of my emails but wanted to share this with you…
Thank you very much for all your hard work and enthusiasm in helping us reach acceptance of the manuscript.
We are almost done…Thanks to you and your team for excellent work on this manuscript.
Thank you once again for handling the poster project so nicely despite the very challenging timelines.
I would like to warmly thank you for your great effort and dedication that was put in the development of this Congress report! It was sent out for review to our colleagues.
Take it for granted, that I will be back once your help is needed.
The ubiquitous adoption of electronic health records (EHR) has supported the explosion of real-world data (RWD) applications in clinical trials. RWD has the potential to accelerate and optimize […]
In a new Targeted Oncology Case-Based Roundtable, clinicians discussed new real-world data (RWD) supporting the use of durvalumab in unresectable stage III non-small cell lung cancer (NSCLC). The […]
Johnson & Johnson and Bristol Meyer’s Squibb’s (BMS’s) antithrombotic milvexian has been fast tracked by the US Food and Drug Administration for three indications, according to the […]
Top vaccine journals in 2023 Announced as The Big Catch-Up, this year’s World Immunization Week focuses on helping countries to get back on track vaccinating its people to protect them…
10 things to be successful in Health Economics Health economics, as applied in the pharmaceutical industry (also commonly referred to as pharmacoeconomics), is concerned with providing evidence to demonstrate the…
Fare Thee Well 2022! This being the last blog of the year, we thought it worthwhile to look back at some of the major events impacting medical communications and market…
EMWA Key Impressions 2022: A Medical Writer’s Perspective November saw the 54th bi-annual European Medical Writing Association (EMWA) meeting held in Riga, Latvia (3-5th November). This training conference is designed…
WOW! What a buzz around Real Word Evidence (RWE)! I don’t think I have ever heard so much enthusiasm and expression of need for RWE and collaboration between European (EU)…
What to watch out for at ISPOR Europe 2022 This year the theme for the ISPOR European conference to be held in Vienna, 6-9 November is Collaborating Across Boarders:…
Get our Health Outcomes Communicator direct to your inbox – sign-up now!
Please note: we will not pass your details on to any third-parties. View our Privacy Policy here.