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Ruth Whittington

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Writing Styles – Let’s hear it for…..the Tuatara

Health Economics, HTA & Market AccessBy Ruth Whittington20th February 2013

Those of you know me well (including those who wish they didn’t) will know that my heart and roots belong in New Zealand. Fortified by a large quantity of excellent…

How do we really know what people want in terms of healthcare?

Featured, HTA & Market AccessBy Ruth Whittington12th December 2012

It is assumed that people make, or should make, rational choices based on self-interest. For conventional health economic evaluations, self-interest is approximated by individual preferences, such as maximum willingness-to-pay (WTP)…

Can China utilise a Value Based Pricing approach much like the UK?

heor.tv, HTA & Market AccessBy Duncan Dibble13th March 2012

Interview with Dr John Cai, a highly experienced economist and health economist with 20 years’ experience in both China and the US. John is a Senior Health Policy Analyst at the Massachusetts Executive Office of Health and Human Services in the U.S. heor.tv

ISPOR EU 2009: Bringing the Eiffel Tower into Perspective

Health Economics, HTA & Market AccessBy Ruth Whittington4th November 2009

Getting a drug approval, reimbursement, and access to markets is a long journey, but we are not alone. The focus on this year’s ISPOR EU annual conference was on health technology assessment in different countries. Is an international appraisal system likely in the near future?

‘You say HTA, I say CER’: international perspectives on evidence-based health policy

Health Economics, HTA & Market AccessBy Mary Gabb17th August 2009

George Bernard Shaw once described America and England as two countries separated by a common language. Might this also hold true for comparative effectiveness research and health technology assessment? This article highlights several, recently available resources for anyone seeking to understand healthcare systems outside their own country.

2009 brings a move toward ending pharma freebies

Archives, HTA & Market AccessBy Mary Gabb1st February 2009

By Mary Gabb (mary.gabb@rxcomms.com) January 1, 2009 – typically a day of new beginnings – marked the beginning of the end of SWAG (stuff we all get, or freebies) for…

Drug makers gift disclosures: the ethics issue

Archives, HTA & Market AccessBy David Woods1st November 2008

By David Woods (david.woods@rxcomms.com) Drug company Eli Lilly has said that it will start disclosing the amounts of money over $500 that it pays to physicians – and other firms…

Direct-to-Consumer Advertising – in Europe?

Archives, HTA & Market AccessBy Mary Gabb1st November 2008

By Mary Gabb (mary.gabb@rxcomms.com ) Since 1996, DTCA has existed only in the USA and New Zealand , but recent declarations from the European Commission (EC) suggest that the rules…

‘Big box’ companies and public health

Archives, Health Economics, HTA & Market AccessBy David Woods26th July 2008

By David Woods (david.woods@rxcomms.com) Whether it’s because of a shortage of primary care physicians, impatience at the length of time it takes to see one, or simply increasing costs, the…

Regulating DTC ads – Are we attempting to herd cats?

Archives, Communications, HTA & Market AccessBy Mary Gabb26th July 2008

By Mary Gabb (mary.gabb@rxcomms.com) In a previous issue of HOC , we outlined some of the commonly expressed pros and cons of direct-to-consumer advertising (DTCA), which is currently allowed only…

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