HOC is our outreach and engagement site which connects us with healthcare professionals, industry personnel and academics worldwide.
Our HOC platform shares blogs from experienced medical writers around the world, bringing you tips on good communication, evaluations of current health economics and outcomes research and healthcare evidence. Mixed in with great information you will find a light-hearted approach to current issues, some valuable downloads, as well as references for further reading.
10 things to be successful in Health Economics Health economics, as applied in the pharmaceutical industry (also commonly referred to as pharmacoeconomics), is concerned with providing evidence to demonstrate the…
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Fare Thee Well 2022! This being the last blog of the year, we thought it worthwhile to look back at some of the major events impacting medical communications and market…
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EMWA Key Impressions 2022: A Medical Writer’s Perspective November saw the 54th bi-annual European Medical Writing Association (EMWA) meeting held in Riga, Latvia (3-5th November). This training conference is designed…
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WOW! What a buzz around Real Word Evidence (RWE)! I don’t think I have ever heard so much enthusiasm and expression of need for RWE and collaboration between European (EU)…
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What to watch out for at ISPOR Europe 2022 This year the theme for the ISPOR European conference to be held in Vienna, 6-9 November is Collaborating Across Boarders:…
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The field of psychoneuroimmunology has blossomed over the last three decades, as researchers and physicians alike have sought to elucidate the multifactorial nature of a variety of diseases. The specialty…
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July is Sarcoma Awareness Month, providing people with the opportunity to learn more about this rare form of cancer that claims the lives of more than 5,000 Americans annually. Between…
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Major pharmaceutical companies strive to take full advantage of digital transformation, as evidenced by recent mergers and acquisitions (M&A) and equity investments1. The pandemic unrolled many innovative solutions which enable…
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Believe it or not, it is generally unethical to deliberately infect someone with a disease (not the best way to start a medical communications piece, but bear with me). However,…
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Virtual medical conferences stepped in during a time that live networking events weren’t possible. Are they still the answer for the medical community? More than two years into the Covid-19…
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