In this series we take another light-hearted look at writing styles that could be improved, particularly when communicating health economics research. If you recall, we started our little zoo of bad writing styles late last year with the Peacock. Here is another fairly common creature in health economics: Introducing……. the Termite
Should quotations be used in medical marketing materials? Quotations in Medical devices marketing materials can be highly effective, because to my mind they can have several functions.
The power of a graph lies in its ability to convey a variety of complex relationships in a way that is difficult to describe in words, but is easily comprehended from a picture.
As part of FREE Patient Education Material offer we have written this post to showcase some of the best examples of patient education websites on the web to help you…
As noted by our former editor, David Woods, euphemisms have been referred to as verbal placebos – a way of discussing unpleasant topics in a more palatable manner. But do euphemisms really change the way we think? And should Health economists be encouraged to use them when discussing their economics research of medical topics?
The statistics are staggering. According to one study, the average office worker is interrupted every 11 minutes and takes 25 minutes to return to the original task. Another estimate is…
The future of medical publishing might be e-publishing. Will there be a role for print journals?
We take email for granted nowadays, but it’s only been around for just over 15 years. Among friends, the rules can relax, but email is still used for business communication and is the electronic equivalent of the Memo and cover letter. We cannot forget that, even in our world of ‘business casual’.
We last posted about social networking sites; in this posting, I am on more familiar territory – writing online. This week, Julie Stauffer brings us the second in her three-part series, with important advice for those wishing to venture forth into the blogosphere or Twitter.
By Duncan Dibble (duncan.dibble@rxcomms.com ) If you Google for ‘website’ and ‘traffic’ you’ll be inundated with miracle cures to increase visitors to your site. It will then take you roughly…
